First Google Ranking For Your Business – How Much Is It Worth?

Search engine rankings are important for every online business. It is something that gives exposure to your business and ensures that your website is on the map. The online world can be very competitive and using traditional marketing techniques is simply not enough. Therefore, search engine rankings are essential for every business to focus on.When you think of search engines, the one name that comes to the mind is Google. Google is undoubtedly the most popular and widely used search engine in the world. So, when it comes to search engine rankings, a high Google ranking can make all the difference for your business.Having a #1 ranking on Google is definitely not an easy task; it can take a lot of money to ensure that your business is listed first in Google search results. However, the benefits that it brings to your business can really make it all worth it. First of all, it will bring high exposure for your business, which means that more traffic will be directed to your website. The first result on Google search is the one which is most clicked by users, so you can be sure that people will be visiting your website. Having the highest Google ranking is the best way of ensuring that your website gets the maximum number of hits.Secondly, for a high Google ranking, you need to define certain keywords and tags that define what your business is all about. This ensures that your website is shown in the search results when someone carries out a search using those particular keywords. This is a great way of focusing on your target market. If you compare this with traditional marketing, it is a lot more effective, because you can actually choose as to what type of people you want to attract towards your business. Instead of directing a lot of traffic to your website who are not even interested in what you are offering, it is better to focus your efforts on your actual target market. With Google search engine optimization, you can ensure that only targeted audience is directed to your website.In this way, having a #1 Google ranking can really do wonders for your business. Instead of spending money on marketing campaigns, it is much more worth to invest in getting a high Google ranking as that would be much more beneficial for your business.

Live Corporate Entertainment

Hiring live entertainment for your corporate event allows your guests and employees a chance to relax. It is a great bonding and teambuilding experience. Clients and employees can let loose and really bond and have a good time. Live entertainment at your corporate event can also be a reward for the hard work they have put in throughout the year, a thank you to your corporate clients for their business or a celebration of success as the company grows. Live Entertainment for corporate events can be many different things, ranging from music, to motivational speakers, magicians, hypnotists, comedians and more. Explore some of the ways to entertain your employees and corporate clients through live corporate entertainment.A Cabaret show can be an all out affair. They are flamboyant and theatrical and combine singing, dancing, acting and comedy into the material to establish and emotional connection with the audience. A cabaret show is excellent entertainment to set the mood and break the ice and create an exciting atmosphere during dinner.Interactive live entertainment is also an excellent way to break the ice and create the ‘wow’ factor. The magician can be either a stage magician for the glamorous touch or a magician that creates an air of romance, intrigue and fantasy by going around to the tables for up close and personal interactions. Magicians often require audience interactions and volunteers which often leads to laughter and gets the crowd talking. Hypnotists like magicians are also another way of keeping your guests entertained. A hypnotist as live entertainment also requires the audience interaction and often results in the volunteers making fools of them. The rest of the crowd take pleasure in the volunteer’s uninhibited crazy behaviour. In most instances hypnotists have a comedic theme to them but they can also be subtle and motivational.Motivational Speakers can also be an exciting idea to liven up your corporate event. As live entertainers motivational speakers make an impression as they are able to relay their experience in both their personal and work lives to help the crowd to identify and reach their goals. It is important to brief motivational speakers in advance to ensure that they address the conference objectives and keep to the theme of the event. It may be a good idea for them to run through their presentation with the conference organiser to ensure that the content is relevant for the audience.Other ideas for live entertainment could include a caricature artist, clairvoyant, corporate clowns, comedians, dancers, fire displays, musicians, bands, DJ’s, circus entertainers, snake charmers and more. The theme and size of the corporate events would dictate the type of live entertainment you choose for the next event. Booking live entertainers can be as simple as going through entertainment agencies and searching via online event directories.Live corporate entertainment can add great value to your corporate event. With so many choices you are sure to find the live entertainment to suit your needs.

Property Investments – Direct and Collective Investments

Investment OptionsAccess to property investments is well-established, with a range of direct investment opportunities and collective investments available for both retail and institutional Investors alike. In the first instance we should look to the range of property sub-sectors available for consideration, and further investigate both direct and collective access points for the sector in general.The main property sub-sectors that may be available for smaller investors are:
Student Accommodation
Care Homes
Leisure / Tourism
Within each sub-sector lies a range of possible entry points for Investors; broadly categorised as either direct investments or collective investments. Collective investments being either regulated or unregulated fund arrangements, where Investors capital is pooled so as to acquire a basket of assets, or participate in a project with a large capital requirement. Direct investments on the other hand are simply straightforward acquisitions of property assets by the Investor. There are, for example, funds for residential, student accommodation commercial and most other sub-sectors, and likewise, there are options for Investors to directly acquire investment properties in each of these sectors via freehold or leasehold title.Direct investments – Simply the acquisition of property assets by the Investor, direct property investments take many forms; from the acquisition of property for improvement and sale; through to acquisitions for leasing/rental to a tenant or operator. For the Investors with sufficient capital or finance, direct investments remove the majority of risks specific to collective investment schemes where Investors are reliant on the external management of a property portfolio. Direct investments do however carry asset-specific risks; property assets can incur significant financial liabilities including on-going maintenance, tax and round trip purchasing costs (the cost of buying and selling an asset).Property investments, especially direct property investments, provide the Investor with a level of security that paper-based investments do not due simply to the fact that quality property assets retain capital value throughout the long-term, which in the case of well-chosen properties in good locations, is unlikely to fall and cause the Investor a capital loss. Provided the Investor is prepared and capable of tolerating the illiquidity associated with physical property assets, this asset class provides true diversification out of traditional financial assets such as stocks bonds and cash.For the direct Investor, careful consideration should be given to the due diligence process during the asset identification and acquisition stage, as in most regions this will require specific professional input from legal practitioners, surveyors, valuation agents, and in the case of niche property investment projects with a specific strategy Investors must also consider the counterparty risk in that in many cases Investors might be reliant on the performance of a strategy manager to achieve the expected returns from investing in their strategy.Collective investments – Property funds come in all shapes and sizes, and invariably involve a Fund Manager acquiring a basket of properties in line with the fund’s investment strategy, and managing those assets on behalf of Investors in the fund. There are funds, both regulated and unregulated, that invest in all of the major property sub-sectors. One can find opportunities to invest in residential real estate, student accommodation, care homes, commercial real estate, shopping centres and property developments. Some of these funds cater only to large Institutional Investors, whereas other offer lower entry levels for smaller Investors.The structure of collective property investments varies from fund to fund. Some are highly regulated affairs, established and operated by major asset management groups, others are small, niche operations established to capitalise on current short term opportunities or niche sectors or markets. Collective funds may be listed on an exchange, allowing smaller Investors to trade in and out of the fund as and when they please. This removes the potential illiquidity associated with the property asset class, however this also detracts substantially form the returns generated from the underlying property assets as some capital is never invested in order to ensure that redemptions can be made from cash without liquidating part of the underlying portfolio.Whether listed or unlisted, regulated or otherwise, collective investments in property assets offer access to the asset class for the smaller Investors, although in many cases the cash flow dynamics of securitised investments differ greatly from direct investments in property assets.

Smart Ways To Optimize Your Travel This Year – 2017

Are you thinking about embracing your wanderlust this summer season? If you have marked your destination spot on the map and have laid down your travel plan then now is the time when you should think about making this trip worthwhile and plan smartly to gain a more satiating and pleasurable experience and minimize the fuss that tags along with travel.Below are five point checklist for, you to go through before you zip those bags and untangle a lot of confusion along the way.Travel-Friendly Credit CardsThe minute you start you off grid adventure you are always thinking about is shopping! The only downside of shopping in a foreign land other than the exchange rate is foreign transaction fee that is incurred every time you shop via your credit card. Remember your Amex and Discover Cards won’t be accepted everywhere. Apply for a VISA or Mastercard as they are your best travel buds with an almost 100% acceptance globally and zero foreign transaction fee!You can also check out the Capital One Venture Rewards Credit Card that offers easy travel redemption or a Bank America Travel Rewards Credit Card that has no annual fee to save some bucks!Travel GearIf you tend to hit the road, frequently it is advised that you pack some savvy travel accessories to avoid comic misadventures and misfortunes along the way. My three top picks area) A passport cover to secure and organize you multiple boarding passes in one place.b) Carry at least two universal adaptors! Do not expect a two prong plug just anywhere! Nothing is worse than ending up with your beloved Apple gadgets with no battery.c) Six Foot Long iPhone charger. The original Apple cords are not reliable in my opinion, bend them a little, and they are useless. Invest in a good six-foot long one that comes in a number of colors to match your taste and are a bit sturdy that makes them travel-friendly. Not to mention that most of the hotel rooms and hallways have unlikely locations for outlets which mean that you just might have to stand next to the bathroom door to charge your phone for the next 20 minutes!d) Neck Pillows are an absolute must have. They provide neck, head and shoulder support while you sleep during long flight hours.Travel-Friendly AppsI have a six feet long list of apps that one needs to download on their smartphones before travelling abroad, but the only thing that limits us is the storage capacity!My three most favorite apps are:a) Google Maps for displaying the best and shortest possible routes to your tourist attractionb) TripSee acts like a personal assistant and a virtual travel guide that organizes your travel schedules and recommends best tourist attractions.c) TravelStoke is another app that supports you the best places to visit based on the reviews by fellow travelers around the globe!