Search engine rankings are important for every online business. It is something that gives exposure to your business and ensures that your website is on the map. The online world can be very competitive and using traditional marketing techniques is simply not enough. Therefore, search engine rankings are essential for every business to focus on.When you think of search engines, the one name that comes to the mind is Google. Google is undoubtedly the most popular and widely used search engine in the world. So, when it comes to search engine rankings, a high Google ranking can make all the difference for your business.Having a #1 ranking on Google is definitely not an easy task; it can take a lot of money to ensure that your business is listed first in Google search results. However, the benefits that it brings to your business can really make it all worth it. First of all, it will bring high exposure for your business, which means that more traffic will be directed to your website. The first result on Google search is the one which is most clicked by users, so you can be sure that people will be visiting your website. Having the highest Google ranking is the best way of ensuring that your website gets the maximum number of hits.Secondly, for a high Google ranking, you need to define certain keywords and tags that define what your business is all about. This ensures that your website is shown in the search results when someone carries out a search using those particular keywords. This is a great way of focusing on your target market. If you compare this with traditional marketing, it is a lot more effective, because you can actually choose as to what type of people you want to attract towards your business. Instead of directing a lot of traffic to your website who are not even interested in what you are offering, it is better to focus your efforts on your actual target market. With Google search engine optimization, you can ensure that only targeted audience is directed to your website.In this way, having a #1 Google ranking can really do wonders for your business. Instead of spending money on marketing campaigns, it is much more worth to invest in getting a high Google ranking as that would be much more beneficial for your business.